I started BeautyPositive in the winter of 2019, mostly out of frustration. I had just come off three years working in communications at a mid-size agency in London, and I was exhausted in the specific way that comes from spending your days writing things that don’t matter to you. I was good at my job. I just didn’t care about it.
The thing that kept me sane during that period was my evening routine. Not a complicated one — a handful of products, ten minutes, my bathroom to myself. It sounds small, but it was the only part of the day that felt genuinely mine. I started reading more about ingredients, about what actually works and what’s just marketing. I got deep into it. Spreadsheets, forums at 1am, testing routines obsessively. At some point my friends started texting me for recommendations instead of Googling things, and I realized I had become the person people asked.
I left the agency in early 2019 and had about four months of freelance work lined up and absolutely nothing else. I started the blog mostly to have something to do with all the notes I had been accumulating. The first articles were rough. But people found them, and they stuck around, and slowly the thing grew into something I hadn’t planned for.
What started as a skincare corner expanded because life kept expanding. Relationships, which I had always thought were private, turned out to be something I needed to write about — the dynamics between people, the way communication breaks down, the patterns that repeat. Travel because I started taking solo trips during that freelance period and discovered how much I needed that. And the soul side — what I call the quieter work of knowing yourself — because every beauty routine I ever wrote about was actually about something deeper: the desire to feel okay in your own body, on your own terms.
The People Here
BeautyPositive is not just me anymore. Claire Moss joined in 2021. She has a background in cosmetic science and a gift for explaining why something works without making you feel like you’re back in chemistry class. She handles most of the beauty and skincare deep dives. Maya Hart came on board in 2022. She has been working in personal development and coaching contexts for years, and she brings a grounded, unsentimental perspective to the soul and relationships side of the site.
We don’t have investors. We don’t have a content strategy that optimizes for volume. We publish when we have something worth saying, and we try to say it in a way that assumes the person reading it is a smart adult.
What This Site Is and Isn’t
BeautyPositive is an editorial site. The content here reflects our genuine opinions and research. We’re not a shop. We don’t take money for coverage. Where we have affiliate relationships, we say so. We link to sources. We correct mistakes when readers flag them — and they do, and we’re grateful for it.
We’re not medical professionals. The skincare science we cover is real, but we’re not dermatologists. The relationship topics we write about come from reading, observation, and experience — not from clinical credentials. If something you read here leads you to want professional support, please get it. We’ll never tell you that an article is a substitute for that.
If you want to reach us, the easiest way is info@beautypositive.org. We read everything. We respond to most things, eventually.
— Victoria Lane, founder